'Coming from a background where I've done a billion celebrity partnerships, that doesn't do it on its own.'
What transpired is that we also both, despite not being experts, had a big opinion about the product. We were both in there with the products saying, this is what we like and this is what's wrong with what we currently have. It was that whole me on the business side, her working across marketing and anything that was based around publicity and her audience, and her understanding of that audience.So, two things: Khloe, of course, has this incredible audience, right? It is what it is.
And Nordstrom was willing to go, "Well, yeah, we don't have this, but we're willing to do it." They are very open, and when we have things that we need to discuss, or we're talking about sizes, or we're talking about challenging items, they're the first people to go, "We'll find a way," and figure it out.
I know that for Good American, it's something that was baked into our original business plan. It's the reason we're able to do this because we set out to do it in the beginning. And there are lots of costs associated: Jeans in much bigger sizes take extra fabric yield, and shooting things on three different e-com models takes a lot more time, which is a lot more money.
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