The Digital Markets Act’s deadline for compliance is imminent. Its six designated ‘gatekeepers’ have fought the rules, but also bent to them.
March 6th marks a long-awaited moment of change: it’s the deadline for tech’s biggest “gatekeepers” to comply with the European Union’s Digital Markets Act, or DMA. The DMA requires powerful companies to allow more interoperability and avoid preferencing their own digital services. It’s generated disputes over which services should be included, sparked excitement among smaller competitors, and resulted in changes to how companies handle fundamental parts of their business.
Meta Facebook operator Meta has a long history of absorbing rival social networks and messaging services, as well as a powerful ad platform. The services covered by the DMA are concentrated in these areas: * Facebook Marketplace * Facebook * Instagram * WhatsApp * Messenger * Meta Ads Targeted advertising is Meta’s bread and butter, and last year it aimed to address concerns by letting users pay to avoid ads — launching a €9.
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