Country singer Walker Hayes is no stranger to the world of music in advertising, having attended conferences and panels “where they try to help guide you on getting syncs,” he recalls. Nothing ever…
” happened … the year’s most out-of-nowhere country smash, in which Hayes crows, “Yeah, we fancy like Applebee’s on a date night / Got that Bourbon Street steak with the Oreo shake,” among other references to no-frills food, fashion and fun.
But listeners heard in the song what those programmers didn’t — immediately. Another single was being pushed by Sony Nashville, but a programmer at SiriusXM station The Highway heard “Fancy Like” as an album cut and immediately started playing it instead. Then Hayes and his 15-year-old daughter Lila, who often put up dance TikToks for his songs, came up with one for “Fancy.”
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