'“Consumers crave authenticity. They crave real, genuine stories. If you’re able to deliver that about anything, I think you can have a successful business.'
Legeron and the RAW WINE team host fairs all over the world—in London, Berlin, New York, Montreal, and Los Angeles. The fairs attract thousands of people and feature over one hundred growers displaying their natural wine products.
Learning to organize the RAW WINE fair was an entire new skill set Legeron had to learn. “I did it without a business plan, without a spreadsheet,” she says. “It was just an idea...I had to become a business person, which I’d never really done before.” Legeron grew up on a farm that also had a vineyard. Desperate to leave home, she moved to London for college and work, but she quickly grew homesick for the world of wine.
Running a business, she says, requires being tough and direct. Sometimes, she has to make difficult decisions to keep the business alive. Her decisions are often considered ruthless, she explains, which she doesn’t think would be the case if she were a man. And the more successful she becomes, she says, the more sexism she experiences.
Norge Siste Nytt, Norge Overskrifter
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