Joi Campbell, widely known through the music and entertainment industry as JoiStaRR for her songwriting, is an example of how up-and-coming artists can create different verticals to grow their brands.
She had the opportunity to perform as a background singer for West. At one point, she asked him if she could be a permanent fixture as a background vocalist. West told Campbell that if he agreed, he would be holding her back because he acknowledged her talent. So, he did invite her to join him on the Fame Kills tour co-headlining with Lady Gaga.
Campbell lived in fear at the beginning of her real estate journey. Questioning whether or not it was suitable for her, she knew that she couldn’t stay in that state for long, or else she’d become business paralyzed. But, taking it one step at a time, she realized how being in this space would help her as an entrepreneur.
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