Today, the apparent goal for both companies is to avoid becoming one another. 📺
"We're not a giant undifferentiated blob of programming," he said at the event.
Protecting HBO, rather than expanding it, hasn't always been the priority. Under the ownership of AT&T, then-WarnerMedia CEO John Stankey appeared comfortable leaning on the HBO brand to challenge Netflix. This was the driving force behind making HBO Max — combining HBO's programming with other original content and library programming from the WarnerMedia catalog. Stankey believed HBO couldn't compete against Netflix on its own because it was too limited in scope.
That sentiment didn't sit well with HBO chief Richard Plepler, who would leave the company just months after the town hall. Plepler's mantra, which he often repeated, was:"More is not better. Only better is better.". Warner Bros. Discovery CEO David Zaslav will still chase Netflix, but he won't be doing it by expanding HBO or its brand.Meanwhile, Netflix seems distinctly focused on delivering content that has as wide of an audience as possible.
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