'There are a million ways to exist in the food and media world, so the advice that I have is to think about what you want your niche to be.' — Chef and cookbook author Abra Berens
Berens recently released the third part of the series:
The cookbook side is a much longer cycle. I always write a big outline, which ends up becoming the table of contents. Getting to see everything laid out and spending that time exploring the structure, when it’s a blank slate and then you’re chiseling away and creating form out of it — I love that part of it. It’s a very solo project.
Rick was super corporate and we all hated him. But he’s now somebody I go to all the time because he made Zingerman’s better and more sustainable as a business, and Zingerman’s made him better. That is the beautiful part of getting to work with people: It’s a two-way street.
Norge Siste Nytt, Norge Overskrifter
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