I won 'Project Runway' season 15 and launched a clothing line. Here's how I grew my business and expanded into new products.
After Erin Robertson won Project Runway, she launched a fashion line called An_Erin.Robertson talked about her businesses, dealing with imposter syndrome, and helping during crisis. season 15 when she stunned the judges with her bold colors, fearless silhouettes, and banana-patterned garments. An_Erin
Robertson spoke with Insider about creating business opportunities when the world needs them and combating imposter syndrome. This interview has been slightly edited for length and clarity. I'm from Provo, Utah. I grew up around Mormons. My mom always told me I could become anything I set my mind to, but as far as my teachers and community were concerned, I was expected to become a housewife.
With each challenge, I thought to myself,"I'll do that," whereas other designers might think,"That's not my thing, that's not what I do." But that was the point. We had to figure it out regardless of restraints or limits the challenge might have put on us. I documented my mask-making process on social media. When I saw the need for mask-making tutorial videos, I created those for my followers as well. I gained an additional 30,000 Instagram followers early in the pandemic, just off this mask content alone. Then Heidi Klum wore my bow mask, which helped increase my brand awareness even more. As a designer, my hands have always been my tools.
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