How Instagram's Granola King earned his name.
Tom’s Perfect 10 has a strong community-oriented model. Bannister deeply values what his followers and taste testers think. He reads all of their comments, both the good and the bad. With every granola purchase, customers receive a scorecard where they can rate Bannister's granola based on appearance, aroma, texture, taste, creativity, and addictiveness, each on a scale of one to ten. The goal, of course, was to get a perfect 10 out of 10 in each category.
"Although this is a ‘classic’ flavor, every bite has a different surprise . That’s why I gave it a 10 for creativity. I got big crunchy clusters. The flavor is nicely balanced and just the right amount of sweet. "The savoriness was a nice surprise! She’s very...chewy, but at least the clusters are enormous. We will still eat the whole bag, crunch or no crunch.”
The feedback made Bannister consider every element of what makes a good batch of granola. “What attracted me to granola was that it’s a very versatile, creative food. It’s an endless blank canvas and there are unlimited ways to make it,” he said. His biggest mission was to learn how to get the granola crunchy and clumpy , and how to ensure that its texture stayed intact during shipping.
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