The AI-powered chat interface transformed the second-place search engine into a trendsetter. Now the company is integrating ads and working on accuracy.
, Bing’s performed best at backing up its responses with corresponding citations, which it does by putting links at the bottom of chat responses to the websites from which Prometheus drew information.Microsoft is now fine-tuning its new search service. It's giving users more options, trying to make vetting answers easier, and starting to generate some revenue by including ads.
Expanding Prometheus’ power helped. Behind the scenes, the system originally could ingest about 3,200 words of content from Bing results each time it performed a search before generating a response for a user. Soon after launch, that limit was increased to about 128,000 words, Ribas says, providing responses that are more “grounded” in Bing’s crawl of the web. Microsoft also took feedback from users clicking thumbs-up and -down icons on Bing chat answers to improve Prometheus.
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