How Miu Miu Made the World’s Skimpiest Luxury Outfit a Viral Success

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How Miu Miu Made the World’s Skimpiest Luxury Outfit a Viral Success
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It took a 72-year-old designer to wake up the luxury fashion establishment. Miuccia Prada, one of its queens, sent a jarring new silhouette down the runway for her spring Miu Miu collection. Now, it’s everywhere.

It took a 72-year-old designer to wake up the luxury fashion establishment. Miuccia Prada , one of its queens, sent a jarring new silhouette down the runway for her spring Miu Miu collection, shown in Paris in October 2021. There were several iterations, but the gist of it was an ultra-low-rise pleated miniskirt paired with a teensy crop top. Some tops were abbreviated sweaters or button-ups; others appeared to be the waistband of a pair of pants, refashioned into a bra-like band.

“It’s become a meme,” said AJ Tinsley, 24, an Irish fashion designer living in London, who posted his own DIY version of the outfit to TikTok.

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