As NF’s ‘Hope’ scores an impressive debut on the Billboard200, his label Virgin Music's senior VP of commercial marketing, Cindy James, earns the title of Billboard’s Executive of the Week.
HOPE
In addition to the signed albums for the indie retailers, we bolstered their offerings with a gift with purchase and several in-store signing appearances nationwide. This was Nate’s first time doing in-store signings, and we had fans lining up as early as 2 a.m. at some locations.
On release, we had a two-single approach across the Pop, Hits and Hip-Hop genres, with “HAPPY” our Top 40 radio single, crossing into the Pop and Hits placements and “CAREFUL” featuringfor the Hip-Hop lists with a primary focus at Apple Music, which delivers a higher weighting of streams in the charts and a core song for their subscribers — another tactic to bolster our first-week number.
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