South Dakota Gov. Kristi Noem’s election-year fight with fellow Republicans at home has spurred criticism that she’s neglecting her job to angle for the White House. But strategists say the intraparty squabbles may be helping her national brand.
In a recent Statehouse setback for Noem, Republicans rejected her plan to keep K-12 classrooms free of “critical race theory” — an academic concept that has morphed into a political rallying cry on the right. They later passed a bill applying to universities, but not before reigning in its scope.
In an effort to placate angry conservatives, Noem pushed a transgender athlete ban through the Legislature this year, promoting her proposal with a barrage of TV ads on Fox News that claimed she “never backed down” on the issue.“I do think this has really repaired her image,” said Terry Schilling, president of the conservative American Principles Project. “It’s definitely made me much more supportive of her to see her sign this.
Noem has adopted some of Trump’s bombast, name-calling fellow Republicans on Twitter when they do something she doesn’t like. But it’s an approach that has backfired at times in the small government town of Pierre, where lawmakers pride themselves on decorum and often refer to one another as “friend” or “good representative” during debates.
“A lot of bridges have been burned,” said Jon Schaff, a political science professor at Northern State University. “There is a rump portion of the Republican Party that is just not on board with Kristi Noem.”
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