During its 30 years in business, Northgate González Market has established itself as, arguably, the best Mexican supermarket in town. (via jfeldmar)
Company executives say they must embrace change in order to grow.“The demographic changes in California and across the country — the slowdown of immigration, the increased significance of millennial Hispanics and Latinxs, and Mexican food becoming more mainstream — all plays into our strategy,” Northgate Co-President Oscar González said. “The way we really appeal is by becoming more authentic and establishing ourselves as the known authority on what true Mexican food is.
A second store opened in Anaheim a year later, then a third in La Habra in 1986, a fourth in Pico Rivera in 1989, and so on. in El Monte. “The quality is so high, they’re so consistent, and the product is as close as you’re going to get to what you’d find in Mexico.”“It actually blends the standard American stuff with the Mexican taste I look for,” Bañuelos said. He’s all for the company broadening its reach, but he hopes it doesn’t change too much: “Northgate is already the Michael Jordan of Mexican supermarkets. They don’t need to try to become Whole Foods.
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