Nvidia's flagship RTX4090 is by no means cheap, but the company seems to have found a good way to make people want to buy it.
Nvidia’s RTX 4090 is intensely powerful, but at the first glance, it’s hard not to call it overpriced. Spending upwards of $1,600 on a graphics card is a lot, especially if you consider that you can build an entire gaming PC for the same amount of money.
It also costs $1,600 for the Founders Edition, but you’ll find many versions of the card up for sale for $2,000 to $2,500. Comparing the RTX 4090 to the RTX 4080 reveals a flaw in Nvidia’s pricing plan for this generation — the numbers just don’t add up. Tough luck, scalpers Every time a new GPU drops, scalpers can be counted on to buy it en masse and then throw it up on eBay at a huge markup. This was often the only way to get a graphics card during the GPU shortage, when regular users faced a lot of competition from scalpers and crypto miners during the brief windows of time when GPUs were actually in stock.
Nvidia’s flagship RTX 4090 can be found at various online retailers, such as and , but the cards priced near MSRP are all sold out. Meanwhile, or near it, and there are plenty of cards . Some models are just $50 shy of hitting the recommended list price of the 4090 — by default, without any scalper tax.
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