What started as a farmer’s market hit, has become a cult favorite for Gen Z and Millennials as Poppi is reshaping soda culture.
low sugar and functional ingredients in their carbonated beverages. Allison Ellsworth set out to build just that with Poppi. What started as a farmer’s market hit has become the number one selling soft drink on Amazon. Poppi’s market share sits at 19% which is 1.5x bigger than Coke’s. In the last four weeks, Poppi is the 11th fastest-growing beverage brand for dollar sales, with higher growth than Monster Energy, Gatorade, Liquid Death, Vitaminwater, and many others.
Ellsworth and her husband Stephen created Poppi to combine fruit juice and prebiotics to create a deliciously refreshing, full-flavored soda containing 5 grams of sugar or less and 25 calories or less. The pair landed a Shark Tank investment from Rohan Oza and since have built a roster of celebrity fans and investors like Hailey Bieber, Kylie Jenner, Billie Eilish,, JLo, Olivia Munn and more.
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