How a rallying boss helps a Skoda dealership sell more cars
As much as Simpson loves the sport, though, the whole campaign is built on a robust business case that’s frequently subjected to outside scrutiny.
The business case is undoubtedly helped by Simpson’s prowess as a rally driver. It’s nearly impossible to jump into one of these cars and be on the immediate pace, but he has an illustrious career behind him as a former factory driver for Volkswagen.
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