This article analyzes how the partnership between Meta and Salesforce, a CRM giant, will materialize huge growth for conversational commerce through WhatsApp - startup ecommerce
Mark Zuckerberg’s announcement that his technology company, Meta, now partners with software giant Salesforce might not have come as a surprise. Preceding the announcement there had been apparent indications that such a partnership was imminent. Notably, Marc Benioff, the chair and co-CEO of Salesforce, has expressed interest in social media platforms, particularly Twitter.
Right from 2019, Facebook and its products have been the focal point of business management for small business owners. In 2019, asurvey of 4,000 business owners and employees in the United States discovered that Facebook is a widely used platform among business owners for commercial purposes. Additionally, the survey's results showed that small businesses use Facebook’s products for marketing, communication with customers, and disseminating general information about their business.
Lately, personalized interactions have become the demand of consumers. In fact, according to a report by, a survey of 1000 US adults by Epsilon and GBH Insights discovered that the majority want personalization from retailers. The efforts to make the customer journey more satisfying constitute what is known as conversational commerce.
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