In six years, Sandboxx has seen explosive growth. The company, which began by enabling friends and family members to write digital letters that are sent as physical mail to U.S. military recruits, puts customers first. CMO Shane McCarthy explains how.
For startups, early growth is essential. But how do you continue to scale a mature product every year? According to Shane McCarthy, chief marketing officer of Sandboxx, growth is achieved by effectively managing change and doubling-down on a fundamental tenet of marketing: putting the customer first.Top 25 Veteran-Founded Startups in America
Recruits also can opt into Sandboxx’s Pen Pal Program, which matches them with employees looking for a way to support current service members. This allows recruits who don’t have family or friends regularly writing to them to receive letters. So far, a total of over four million letters have been sent by Sandboxx to members of the U.S. military community thanks to its flagship letter writing feature.
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