How Self-Service Analytics Creates a Major Shift In Product Mindset | HackerNoon

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How Self-Service Analytics Creates a Major Shift In Product Mindset | HackerNoon
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Interview with Amir Movafaghi, CEO at Mixpanel and ex-Twitter VP, where we discuss why self-service analytics is here to stay as a driver of product-led growth. - by easytiger1981 business growthmarketing

I sat together with Amir Movafaghi, CEO at Mixpanel, to better understand the evolution and consumerization of data analytics and what the future holds for it. Before joining Mixpanel, Amir served as CFO at Spiceworks Inc.

, an online community where users can collaborate and seek advice from one another, and also engage in a marketplace to purchase IT-related services. Previously, he held various leadership roles at Twitter Inc., where, according to TheOrg.Com, he helped scale the company from 150 to 4,000+ employees and also helped lead the company through its IPO.

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