How 'Sonic the Hedgehog' Marketing Went From False Start to Reboot

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How 'Sonic the Hedgehog' Marketing Went From False Start to Reboot
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After stumbling out of the gate, Paramount listened to fan criticism and reworked the film and promo campaign accordingly.

Carrey weighed in on the delay necessitated by changes to the character in August of 2019 while on a TCA panel promoting his Showtime show, saying he understood why audiences reacted as they did but remaining neutral on whether that kind of power was a good or bad thing.

At some point all of that initial marketing material was erased from the official record by Paramount. The first trailer was taken down from YouTube and all posts on the movie’s Twitter, Facebook and Instagram accounts deleted. That lead to the campaign’s reboot in November of last year, about the time the movie was originally scheduled to be released.

came next that has Sonic spelling out his own name in lightning left in his wake as he races around the streets of San Francisco.bringing together snippets of people enjoying the new trailer. The video was an attempt by the studio to fully change the narrative around the movie from one of mistakes and poor choices to getting it right and giving the audience what it wanted. that shows Sonic boasting of his speed by changing a speed limit sign.

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