For the Montreal-based global website, focused on emerging and established designers and brands for a youngish audience, the milestone is being marked with a swirl of activity and special offerings…
The monthlong campaign, themed Ssense XX, spotlights many brand and designer partners and kicked off with a dinner party Sunday during Paris Fashion Week, hosted by Rami Atallah, cofounder and chief executive officer of Ssense.
“One thing that has remained consistent over the 20 years is our commitment to being the home for new and emerging talent, across fashion designers, musicians — creatives of all forms,” said Daniel Habashi, chief customer officer of Sense, who detailed for WWD all the elements of the 20th anniversary campaign.
The multilevel flagship is Ssense’s only store. It was designed by British architect David Chipperfield with a unique appointment-based model involving shoppers pre-selecting merchandise online, which quickly gathered and made ready for customers in the store’s personal shopping suites. A significant part of the store’s business is by appointment, though it’s possible to purchase off the shelves and racks in the store.
He said Ssense strives to be “the epicenter where fashion intersects with design, community, technology and culture, and continue to be a global technology platform. Our progressive spirit runs throughout our DNA. It’s quite a full plate. We like being busy.”
Norge Siste Nytt, Norge Overskrifter
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