How tenniscore came to signify a new era of luxury athleisure and why it serves to be the perfect trend for all generations.
tennis brands
This summer, sportswear brand Wilson released its second collaboration with Kith, a label that’s helped to define the current era of streetwear. “Kith created a modern twist on classic prep,” says Joelle Michaeloff, vice president of design at Wilson Sportswear. “Together, we combined our heritage with their street style to create something unique and special.
Clearly athletic innovation, while important for those who spend time working on their serves and backhands, isn’t the only appeal for those who are adopting the look for everyday life. “The interpretation of tennis style being expressed with street culture, while also nodding to the vintage history of the traditional sport apparel itself, is really interesting to see—showcasing the cross-generational evolution for both on court and off court,” says Kim.