How the Cleveland inventors behind Nottingham Spirk went from consumer products to medical devices:
Nottingham Spirk cofounders John Nottingham and John Spirk have worked together for 50 years: “We're on the Warren Buffett business track of retirement,” Nottingham says.leveland inventors John Nottingham and John Spirk made a name for themselves designing consumer products. Over the past 50 years, their firm, Nottingham Spirk, and more than 1,300 other patented products.
Nottingham Spirk’s move into medical devices began more than a decade ago when John Nottingham and John Spirk, who are both on the board of trustees of the Cleveland Clinic, started to imagine how their expertise in consumer goods might apply to medical devices. One of the first medical projects they worked on was for a company called developed at Case Western.
“Historically, medical devices looked archaic and industrial. They weren’t user-friendly,” says Zak, TecTraum’s CEO. “Now if you are a medical device company bringing a device to market, you cannot submit for approval without usability testing, and you’ve got to pass—and pass with flying colors.”
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