PostSportsPlus: How the vibes have shifted for Jets fans with Aaron Rodgers in town
has surrounded the longtime woebegone franchise: Rodgers’ jersey was the best-seller in the NFL Shop in April even though he was acquired in the last week of the month. Season-ticket and suite sales at MetLife Stadium experienced a 400 percent year-over-year spike as of mid-May.
“Good vibes matter in the short term, but what builds fandom in the long term is two things: championships and having Hall of Fame-level players that fans want to put on the back of their jerseys when they go to games,” said Emory University business school professor Michael Lewis, an expert in sports marketing and sports analytics. “Aaron Rodgers can potentially deliver some of that.”
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