Ghosthoney, aka Tyler Gaca, makes charmingly offbeat TikToks. Can he turn his brand of “gentle chaos” into a lifelong career?
. Those stats aren’t nothing, but when you get paid by the number of views you can generate, the difference between hundreds of thousands and millions of followers can be stark.
Gaca’s chosen career also relies on his continued willingness to make himself, his friendships, and relationships public. Internet fame is funny, because you can cultivate it from your bedroom — and during the locked-down days of 2020, where else was there to be? But emerging into the world means watching as the metrics on your screen transform into actual people, each of whom feels some kind of connection to you, and probably wants to talk to you about it.
Gaca is highly attuned to the irony of his desire for privacy and how it interacts with his chosen career. “I don't want to be seen,” he says. “But I want to be witnessed.”For now, that means Gaca is entirely responsible for the Ghosthoney-verse: He writes, shoots, edits, and stars in every video he makes . “I feel like a lot of content creators are such big introverts,” Gaca says. “It's just naturally easier to curate your own story and scenario and skits and everything.
But, of course, that isn’t what it’s like. “It never felt like work until I had to rely on it as work,” Gaca says. “That's when the pressure was added, and there were a lot of days when I woke up and I was like, Transcending that stereotype matters to Gaca, but so does making something that will outlast a particular platform’s relevance. Recently, he met with a literary agent. “I was like, ‘Oh, I just post videos I made,’” he says. “He was like, ‘No, you don't. Don't say that … You make art. What you do is important.’ And I almost wanted to cry.”everything’s in the works. The book and the voiceover auditions, more sponsored content opportunities, maybe that collaboration with Myers.
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