Ten years in business and three outposts later, Standard & Strange is still offering plenty of quality goods.
. “It’s worth every second because we have deep relationships with vendors and we show up,” Smith says. “A lot of other stores trying to sell these brands won’t get on a plane.”The duo’s search for quality product has even brought them to whisky. Parlaying a long-standing relationship with the California-based distillery Workhorse Rye , the two helped produce a
distilled from heritage grains and matured in ex-bourbon and mizunara casks before being bottled at cask strength. The whiskey was released in April to the tune of just 280 bottles; another edition is planned for release next year.. “We believe in physical retail so much that we opened a store in New York during the pandemic,” Berrett says.
In the near future, Smith and Berrett are looking forward to restarting in-store event programming and welcoming back vendor trunk shows. Time will tell, but it’s fair to guess that Standard & Strange may leave quite a heritage of its own.
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