On the first episode of 'Land of the Giants: Dating Games,' we dive into Tinder and ask whether the swiping game really leads to connections — or just more money for Tinder
Photo: Thiago Prudêncio/SOPA Images/LightRocket via Getty Images
When Tinder launched in 2012, its creators didn’t think much of it. “We put together what would eventually become Tinder in about six to eight weeks and launched it,” says Jonathan Badeen, one of Tinder’s co-founders and inventor of the swipe. The swipe was kind of like Tinder’s secret weapon — it seems obvious now, but a decade ago swiping transformed mobile dating by turning it intoSwiping was fun and compulsive, keeping users on the app for hours on end.
“You can just kind of go down a rabbit hole and stay there for hours. You might even miss going out to a party because you’re stuck in that loop,” adds Natasha Schull, an anthropologist at NYU who studies technology and gaming design. She says that Tinder has the same gaming qualities as
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