Numerous researches have shown that we forget much of what we experience in a day. Knowing this, how do you create messages so there is a better chance of people remembering them? The author uses concepts from memory science to help you craft messages — whether it’s a presentation, an email, or a speech — that will be likely to stick.
One way to craft a memorable message is to chunk it up. Explicitly tie together the points that you want to convey under the umbrella of a central idea. With this approach, your listener can stitch the pieces together in a meaningful way and build a rich memory for that material. Or, when communicating about a complex topic, you can make your message memorable with a concrete example instead of something vague.
The key to memorable communication lies not in conveying the answer, but in establishing a compelling question.Imagine sitting in a meeting where someone is giving a presentation. You’re somewhat interested in the topic, and the speaker seems to be doing a good job. The meeting ends, and 30 minutes later, you try to recall what was discussed.
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