A Beyond burger is more sustainable than beef, but it's no kale salad.
Deposit PhotosReal life is much more complicated than a simple good versus bad. And in a world in climate turmoil where nobody is ever sure what’s right and wrong for the environment, the cast of heroes and villains is hardly black and white.
Still, the narrative is irresistible. And for some people, it can be pretty easy to fall into, even with simple decisions like what kind of burger to order. For Ricardo San Martin, the co-founder of the, this is unfortunately the case for certain plant-based businesses that have cropped up in recent years to dethrone the fraught meat and dairy industries.
“They’re very eloquent,” San Martin says of plant-based meat company leaders. “They have two words they repeat that sound some alarms: ‘We’re going to save the world, and we have a mission.’ ”Since the recent boom of companies like Impossible and Beyond Meat in stores, restaurants, and fast food chains like, scientists and sustainable business experts have poked a few holes in the trend.
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