How To Evolve Your Social Media Strategy For Next-Gen Consumers

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How To Evolve Your Social Media Strategy For Next-Gen Consumers
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I am a documentary filmmaker and the Founder of Studio 15, a socially responsible fashion brand. After leaving behind a 15-year career in the corporate fashion world, I started a company that focuses on doing good and supporting women. It’s Studio 15’s mission to promote and collaborate with other female-owned businesses and to support female entrepreneurs in developing countries through a partnership with Kleos MFG, a non-profit organization.

, a 2020 documentary, illuminated many of the negative effects of how algorithms work and the current social media advertising landscape.

As the public becomes more familiar with the impact of algorithms, platforms are facing pressure to rethink their system for serving content to consumers. Twitter has proposed a move toward algorithm transparency in order for consumers to have more control and insight with respect to the content they see.

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