McDonald's and Wendy's are both giving away free fries this week.
On Wednesday, in celebration of the National French Fry Day, McDonald's will give away free orders of large fries - with no purchase necessary. However, the free fries can only be ordered through the McDonald's app, and customers must be members of the chain's loyalty program.
Like McDonald's, Wendy's recently reformulated fries are only free if ordered through its app and customers have to be part of the brand's digital loyalty program. "We're also seeing more frequent visits from loyalty customers, many of whom were very loyal to begin with," said McDonald's CFO Kevin Ozan in a recent earnings call."Some of our largest markets have seen record customer visit frequency driven by loyalty usage coupled with app exclusive promotions."
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