NBC 7 Responds found ways you can save on your back-to-school shopping, even though many prices have gone up.
Summer might seem like it has just begun, but already people are shopping for the upcoming school year. Inflation has tightened budgets for many families, so how can you get the most for your dollar?
"A quarter of consumers have already started shopping," said Miro Copic, a Professor of Marketing at San Diego State University. In past years, stores have offered back-to-school sales and discounts, but Copic says that might not be the case for everything this year. "Unless they're finding digital coupons or other kinds of coupons, the discounts are not going to be huge," said Copic.
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