“While the numbers are powerful…our focus is always primarily on the music and world-building,” says Cactus Jack GM David Stromberg.
How important are direct-to-consumer sales and merch to an artist like Travis?
Man… I’d love to eventually have a deeper conversation around this topic at large. For some reason, direct-to-consumer and merch is used as a negative connotation against artists like Travis, oftentimes by artists or labels doing the exact same thing in their online stores to diminishing returns.
How did you choose the Circus Maximus for that performance, and what were the challenges in pulling it off? Ancient worldwide settings were an early reference point for this album. Travis was particularly interested in civilizations that transcended technological and cultural limitations to reach new heights. Part of the film is essentially a live performance from the ancient Pompeii amphitheater ruins. We have a couple other Wonders of the World locations held for possible performances, currently studying timing and logistics.
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Travis Scott Snags First U.K. No. 1 With ‘Utopia’“Utopia” enjoys the biggest streaming week for any LP so far this year.
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Kanye West Joins Travis Scott Onstage, First Performance Since Antisemitic RantKanye West makes his return to the stage with a surprise appearance during Travis Scott's concert in Rome, marking his first performance since his controversial antisemitic rant.
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Travis Scott Lands Third No. 1 Album on Billboard 200 With ‘Utopia’Travis Scott's album 'Utopia' debuts at No. 1 on the Billboard 200 chart, marking his third consecutive album to achieve this feat. Additionally, Post Malone's latest album 'Austin' debuts at No. 2, making it his fifth consecutive top 5-charting effort.
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High Schooler Tricks Millions of People He Sold His House For Travis Scott Egypt ShowTikToker Charles Curle tricked millions into thinking he had sold his house to fund his trip to Egypt for the Travis Scott concert. His TikTok video swiftly gained millions of views before Travis Scott's show was cancelled and many were left wondering what happened to the kid who sold his whole house. A 17-year-old video editor just tricked millions of people on TikTok.
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Travis Scott Charts All 19 Songs From ‘Utopia’ on Hot 100, Reaches Historic MilestoneTravis Scott becomes the 15th artist to have at least 100 career Hot 100 hits as all 19 songs from his album 'Utopia' debut on the chart.
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Travis Scott’s ‘Utopia’ Debuts With the Second Biggest Streaming Numbers of 2023Travis Scott’s features-loaded 'Utopia' tops the albums list this week at No. 1, touting the third-biggest week of 2023 for any album (behind Morgan Wallen and Taylor Swift) and the second-largest streaming week of the year. The 19-song set expands on Scott’s discography after several years of hiatus between this and his last full-length, 2018’s 'Astroworld'.
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