The psychology behind how much we're willing to protect others could have implications for COVID during an Omicron surge, writes thepsychologist
Understanding how people decide whether to help others is important for encouraging vaccination and reducing the impact of the pandemic.
People are more willing to sacrifice money to avoid harming other people than avoid harming themselves. Researchers worldwide are racing to understand the threat faced by the new COVID variant, Omicron. In parallel, preventative measures are being deployed to buy time to figure out how worried we should be before the virus spreads. In the UK, these include mandatory mask-wearing on public transport and booster vaccinations. To encourage people to comply, governments have been appealing to us to"protect others" as well as ourselves.
The decider had to choose between two options that differed in how much money they could gain, and how many electric shocks would be delivered. Crucially, the money was always for the decider but the electric shocks were either for the decider or the anonymous receiver. The researchers found, surprisingly, that people were much more willing to sacrifice money to protect others than they were to stop harm to themselves.
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