HPE intros virtualization solution it says is totally not targeting grumpy VMware customers

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HPE intros virtualization solution it says is totally not targeting grumpy VMware customers
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It's complementary to Virtzilla, and will eschew controverial aspects of Broadcom's licensing changes

AI may be the focus of most of the announcements at HPE's Discover gabfest this year – because it's 2024 – but the Silicon Valley veteran has also taken the opportunity to challenge VMware by Broadcom with a virtualization offering of its own.

HPE leadership denied that this new offering is about creating a VMware competitor."This isn't us being opportunistic," Hang Tan, HPE's COO of hybrid cloud, toldTan told us that HPE's expansion into offering virtualization for Private Cloud customers was a natural progression of the hybrid strategy that CEO Antonio Neri has

In other words, HPE's announcement of its own virtualization product, at this of all times, is complete coincidence. It's also worth noting that HPE still offers VMware products, which Tan told us it sees as complementary to HPE's own virtualization offerings.HPE is yet to detail licensing for its virtual offering.

"This isn't just about licensing costs – it's about delivering a better total cost of ownership," he explained.

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