'If somebody’s really passionate about what they’re doing, it comes through. I don’t care what you say. It’s how you make the person feel on the other end of the table.'
TweetShareShare As part of our Founders + Funders NYC 2019 summit, held on November 8th and co-organized with Seneca VC and SheWorx, we brought together an exciting group of startup founders and investors for a day of learning, networking and growth.
We talked more about this philosophy with Harnett, along with why NYC presents a unique competitive advantage within this context, Direct-to-Community as the next DTC, making a good first impression, and hacking your calendar. So when we talk about humans being at the center of innovation, we think about what the human trends are, the human problems that people are facing. And that should be at the center of the technology that you’re building. The technology shouldn’t be driving the business, the human challenge should. At that point, technology is facilitating the flow of commerce and the flow of frictionless pain points.
My goal was to find a framework that looks beyond the resume, because I think it’s very difficult to know who somebody is if you’re looking at the attributes from a resume. It tells a very, very small portion of who that person is. First, all the other industries that New York has been known for are coming into the startup ecosystem. For the first time, people have realized you can disrupt an incumbent. You can be in New York and survive as an entrepreneur. You can find community.
Now that the advertising model is breaking, you need a lot more for your product than just to sell one unit. You need to know who the cohort is that you’re selling to, what community it is that you’re resonating with, and how that community is changing over time. Where you could’ve had razor blades for one community, and I could have grown, it might plateau.
The millennial parent is very different than the baby boomer parent. The baby boomers now are going through a different life stage than their parents ever experienced because they have empty-nester mentality. They’re traveling more. They want more experiences. One in three are single now. Social isolation is a big challenge.
Be really intentional about what your personal brand is and how you want to leave somebody in a meeting. Do you want them to feel energized? Do you want them to feel that you know your numbers really well? By the way, you should know your numbers really well in any investor meeting. What are some of the first impressions that you might be able to hit off in the beginning?
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