Advertising Standards Agency says automakers misled consumers about charge speeds and availability of fast chargers car auto cars
could be filled to 80 percent in around 30 minutes using a 150 kW charger and Hyundai claimed the Ioniq 5 would take 18 minutes using a 350 kW supply. Those kinds of numbers are very familiar to us, but when questioned, both firms admitted that they were achieved in ideal conditions and the ASA ruled that multiple other factors including the age and condition of a battery, the battery temperature, and the ambient temperature could affect the real charge times, most likely making them longer.
The ASA also challenged the automakers’ assertions about the availability of chargers. When Toyota ran its ad claiming drivers could “easily find rapid-charging points in a number of public locations” Zap Map showed there were 419 chargers capable of outputting 150 kW, but they were in only 134 locations across the UK, with only seven being located in Scotland and two in Wales. Northern Ireland had none at all.
The car companies said they weren’t misleading the public because buyers would be able to use slower-rate chargers on short journeys, but that wasn’t enough for the ASA which handed out its first EV advert bans, and probably not its last.
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