.emiliapetrarca sat in on a virtual talk by Gucci creative director Alessandro Michele as part of a Harvard class titled “The Ego in Things: Fashion As a Moral Laboratory”
Photo-Illustration: by The Cut; Photos: Getty Images Last week, when Gucci creative director Alessandro Michele appeared onscreen at a Harvard University lecture hall, gasps and nervous giggles filled the room. He was Zooming in from his office in Rome and sat on a bright-purple satin sofa that matched his pastel-purple corduroy pants. His long, well-conditioned hair fell past his beard onto his shoulders, and gleamed under the brand’s Hollywood-level lighting rig.
“Fashion at Harvard has been implicitly and sometimes explicitly looked down on as vapid and superficial,” said Tania Veltchev, a junior in the class who’s studying psychology. She pointed to an “overwhelming lack” of fashion-related classes, resources, and job postings as evidence. Over the years, students have started fashion-related publications on campus, including Fig., which was founded in 2018, and Lavender Room, which launched this year. But Coccia’s class has been another way for those interested in fashion to find each other. And the interest is huge. Coccia said he had originally been booked to teach in a small classroom, but around 55 students enrolled, with another 15 auditing, so they had to move to a lecture hall.
Talking about this design process with his partner, Giovanni Attili, an academic in Rome, Michele also realized that philosophy could help him better articulate his ideas. In his second show notes, he included quotations from the Italian philosopher Giorgio Agamben and Barthes , whose work Attili introduced him to. Now, it’s his preferred mode of communicating. Some find it illuminating; others roll their eyes.
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