“Every month a mystery flavor—like Pina Colada, Flaming Chocolate, and Blackberry Chai—arrives on your doorstep.”
We know Instagram algorithmically advantages people like Chen and Bannister, who are good at using it. The couple’s connections to the advertising and media worlds—Bannister is the creative director at influencer marketing agency Billion Dollar Boy—went a long way in helping churn up demand for Tom’s Perfect 10.
I’ve tried the Ginger Zing and Original varieties, and each one offers a burst of flavor. Aside from the chill, brown-bag packaging, nothing about this granola is expected. The Zing, spiked with candied ginger, Vermont maple syrup , and a hint of black pepper, is spicy and bracing—like ginger chews in granola form. A whole bowl of the stuff will fire up your morning routine, but it’s also the perfect afternoon snack or yogurt topper.
Both were, as I immediately Slacked my colleagues, “textural perfection”: clumpy and crunchy without breaking teeth or tearing up the roof of your mouth. At $20 for a 10 oz. bag, this granola is not what I’d call affordable. But when you factor in the meticulously sourced ingredients, smaller-than-supermarket scale, and labor and shipping costs, it makes sense that it’s more expensive than your average mass-produced brand.
According to Chen, this whole granola experiment started with Bannister’s longtime love of the staple. “We’ve been together for half our lives, and every time we went on vacation there would be a breakfast buffet. I would get 56 courses and Tom would be like, ‘Oh, I just want granola,’” she tells me over Zoom. “I would get mad because I was like, ‘That’s not how you do a breakfast buffet!’” Eventually, Chen started posting stories of Bannister reviewing granolas to her Instagram for fun.
Demand for the product increased and by June of 2020, Bannister was renting a commercial kitchen to make Tom’s Perfect 10, Chen was helping develop the monthly flavors, and their kids were sticking branded labels on the packages. In the meantime, the waiting list had ballooned out of control, and “I had to figure out how to scale the production and the fulfillment,” Bannister says., which was formerly called Tom’s Granola, is officially relaunching.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Nicole Kidman Tried to Back Out of Playing Lucy After Casting CriticismNicole Kidman almost let negative comments stop her from playing Lucille Ball.
Les mer »
Kravis Tried to Film a TikTok but Ended Up Having a PDA Moment InsteadThey simply can’t help themselves!
Les mer »
The 23 Best Beauty Products Fashionista Editors Tried in NovemberIncluding big-name finds from actually good celebrity beauty brands (well played, Simi & Haze, Harry Styles and Ashley Greene):
Les mer »
I Finally Tried Ted Baker's Bestselling (and Super-Flattering) Party Dress — Now I Need It in Every ColorAs a shopping editor, I love trying out any and every trend. But when I want to look and feel good, I always find myself reaching for the classics. I've had my
Les mer »
I Tried Cardi B's New Boozy Whipped Cream (That Sold Out Three Times) — Here's What I Honestly ThoughtEveryone's talking about it, and now I can definitely see why.
Les mer »
Kelly Ripa's son Michael shares incredible poolside photo from vacation with famous familyKelly Ripa's son Michael Consuelos took to Instagram to share a jaw-dropping pool photo with his famous mom during a family vacation
Les mer »