Iconic British brand Jaeger relaunches at M&S with new season capsule collection

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Iconic British brand Jaeger relaunches at M&S with new season capsule collection
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Jaeger relaunches at M&S with new season capsule collection

The retailer – which was founded 137 years ago as a luxury label – has unveiled its new look with the release of the classic yet cool collection.

It includes the brand's timeless pieces reinvented for the new season, such as the classic camel coat – an original Jaeger design – and an updatedThis content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

The collection is described as a 'curation of contemporary, collectable pieces of womenswear and menswear that embodies British modernity with impeccable quality, cut and fit'. Chatting about the relaunch in a release, Jaeger Managing Director Fiona Lambert said: 'We are delighted to have taken the fabulous heritage of Jaeger and reimagined it with British modernity, effortless elegance and sensorial quality that will create"tomorrow’s vintage".'

The seasonal edit includes all the essentials for your autumn capsule wardrobe – and we're particularly loving all of the brand's

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