The Nashville-based manufacturer and retailer Imogene + Willie got its start making jeans but has expanded into other products.
anniversary. The Nashville-based retailer, which manufactures everything it sells in the U.S., has lined up 15 like-minded brands to create special Made in America products that will begin rolling out in mid-July.
While top management may have changed, the mission remains the same: every item needs to be produced in the U.S. “We won’t put our label on anything not made in America,” he said. “That comes with some challenges for sure, but it also puts up guardrails for the business.”anniversary, they settled on the idea of partnering with other labels also committed to domestic manufacturing.
For the Aug. 17 drop, the company partnered with Nashville’s Weiss Watch Co. on a limited-edition Imogene + Willie watch. Only 20 pieces will be produced. And Save Khaki, whose men’s chino, first released on July 4, 2023, remains part of the store’s mix, is doing a moss green cutoff chino short using fabric made at Mount Vernon Mills.
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