From LauncherWP: In esports as in soccer, Brazilian fans bring the noise, and lots of it.
The fans who brought the Rio Major to life are known as a “torcida organizada,” a group influenced by Brazil’s history of soccer torcidas . Equipped with drums and flags for boasting the logos of the home teams, these fans recontextualized traditional soccer chants familiar to Brazilian fans with esports motifs — writing the Major’s anthems in the process.Alexandre “Gaules” Borba, a Brazilian streamer, plays a big role in the proceedings, acting as something of a hype man for the whole country.
Because of the high demand for tickets, ESL partnered with Borba to host a fan fest outside the arena where the voice of Brazil interacts with fans from a stage and casts the games live in front of an audience. “When I started broadcasting, I wanted to bring the same energy that came with me from soccer, because I’m a big fan of soccer,” said Borba, who, like many in Brazil, played soccer as a child. “I saw this generation and I was thinking most people who like and compete in esports weren’t able to have the same experience that I had in stadiums because it’s a different time.
“I think that for the first time ever, we can prove that esports can be bigger than traditional sports,” Borba said. “I’ve gone to a lot of soccer matches and what I saw here, I’ve never seen in my life.”
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