Why India banned TikTok — and what the US can learn from it, as pressure mounts for Biden to follow suit
It hardly seems possible that TikTok could be banned in the United States. But it's getting likelier by the day.
Mark Shmulik, a Bernstein analyst, said that as political pressure builds for the US to follow suit, India's actions are"a useful proxy" because its a huge market similar to the US that has banned"an app that's at the top of its popularity." "Instagram was the biggest beneficiary of the ban," the Bernstein analysts wrote."Since India is a prime market for the major internet players with plenty of monetization potential, Meta and Google have been capitalizing on the void left by TikTok."that it had consequences for Indian citizens employed by the apps as engineers, customer-service agents, supervisors, and salespeople.
While the situation wouldn't be exactly the same, the US might face these questions if it decides to ban TikTok.It's unclear how many users TikTok has in the US. In September 2021, TikTok said it had 1 billion active global users, and it's since grown in popularity.
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