Bollywood actress DeepikaPadukone has been appointed as Cartier's latest brand ambassador, could this signal luxury brands' readiness to enter the lucrative Indian market?
While making their presence known is essential, it is also a gambit that brands must be comfortable with as the barriers to entry remain high for luxury brands to gain access fully. The biggest obstacle that these western Maisons have to face is one of diversity. India is a multifaceted country with different regional characteristics, languages, design preferences, climatic conditions and even cultures.
With that being said, its local fashion scene is highly regarded and integral in charting the industry’s direction. For example, highly accomplished designers and brands like Manish Malhotra have dressed Padukone and her husband, Ranveer Singh, in many award ceremonies. The designer also designed the costumes for Bollywood films, the country’s thriving film industry and arguably also the world’s biggest.
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