Inflation Cuts Into Merch and Vinyl Profits, Even As Sales Skyrocket: ‘We’re Getting Squeezed’

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Inflation Cuts Into Merch and Vinyl Profits, Even As Sales Skyrocket: ‘We’re Getting Squeezed’
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Inflation cuts into merch and vinyl profits, even as sales skyrocket

U.S. inflation hit 7.5% in January, the highest level in 40 years, according to numbers that the Bureau of Labor Statistics released Feb. 10. A crucial component of overall inflation is the price of gas, which is baked into product prices and, for musicians, is a major cost of touring. U.S. retail gas prices averaged $3.41 in January, up 41% year over year, according to the U.S. Energy Information Administration. That was about 27% higher than the average $2.69 per gallon Americans paid in 2019.

Record labels face the same set of factors as merch companies. Freight in particular “is a huge factor” in labels’ decision to raise their vinyl wholesale costs, says, president of Beggars Group’s U.S. operations. “So much of what we make is manufactured in Europe. Even if we ship via boat, which takes four to six weeks, it still costs a lot.”, production manager at Thirty Tigers, a Nashville-based labels services company, agrees. “If we have to airfreight, it can be as much as $2 a unit.

Higher vinyl wholesale costs have translated to higher prices at retail. “Our prices are rising — but it’s not us,” says, CFO of Bull Moose, an 11-store chain in Maine and New Hampshire. “We can’t dictate what we pay for things.” Rather than adjust its margins to compensate for higher wholesale and operating costs, Bull Moose put extra emphasis on higher-margin used goods through in-store banners, radio spots and social media ads.

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