Black Friday marks a return to familiar holiday shopping patterns, but inflation is weighing on consumers
A person shops in an Apple store on Black Friday, Nov. 25, 2022, in New York. NEW YORK — — Shoppers returned to familiar holiday shopping patterns but were weighed down by inflation this Black Friday after two seasons marked by pandemic worries and supply issues.
services that allow payment in installments. Some were also running up their credit cards at a time when the Federal Reserve is hiking rates to cool the U.S. economy.Macy’s Herald Square in Manhattan, where discounts included 60% off fashion jewelry and 50% off select shoes, was bustling with shoppers early Friday.
But some pandemic habits are sticking around. Many retailers that closed stores on Thanksgiving Day, and instead pushed discounts on their websites to thin out crowds at stores, are still holding on to those strategies, despite a return to normalcy. Adobe Analytics expects online sales to be up 2.5% from Nov. 1 through Dec. 31, a slowdown from the 8.6% pace last year, when shoppers were uncertain about returning to physical stores.
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