📉: Prices for chicken wings and guacamole. 📈: Beer and potato chip prices.
Avocados, the MVP of guacamole, will be much less expensive this year thanks to a strong crop. Wells Fargo notes that prices have dropped about 20%. With supply at its highest levels since the beginning of 2019, the price of chicken has dropped from about $3.38 per pound the week of last year’s Super Bowl to $2.65 per pound, according to the report. While hamburger prices are slightly elevated from last year, they have fallen below their peak in July.
“We have better transportation, so truck availability and diesel costs are down so we're seeing much better freight rates,” he said. “Labor’s another one. We've seen that there's a better availability of labor. And not necessarily cheaper, but with better staffing in the factory we're seeing better throughput and less of a pinch around that.”The star of many Super Bowl commercials, beer is about 11% pricier compared with last year. Wine is up 4%, while spirits are up 2%.
“The big ticket items are going to outweigh some of the other things like the chips and the soft drinks,” he said. “It looks like we're kind of getting a more normal supply chain under our belt. That bodes well as we look forward to 2023.”
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