Influencer marketing is already making its way over to Threads. Here's what brands and agencies are testing.
With over 150 million downloads, brands and marketers alike are eyeing the platform.There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform., certain brands and influencers started posting paid, sponsored content.
Parent company Meta is keen to make Threads as advertising-friendly as its sister app Instagram. A week after the app launched, the company was already looking into introducing branded content tools, perThe tools have yet to launch, and even then, marketers will need concrete metrics to judge how paid content performs.
When Hulu teamed up with Rose for the company's first sponsored post on Threads promoting the animated series"Futurama," it measured success on"innovation and buzz," for lack of better metrics, Brittany Mehciz, Hulu's VP of social media and influencer partnerships, said in a statement. Many influencer-marketing executives see a lot of potential in the direct relationship between Instagram and Threads.
Threads is also an appealing Twitter alternative to brands. After years of grappling with a lack of moderation and polarizing content on Twitter, advertisers may find a boon in Threads. While Meta's had its own moderation qualms, Instagram has become a top destination for advertisers and Threads could soon be added to their list of platforms to run sponsored content on.Even though many brands are taking active steps to integrate Threads into their marketing plans, some creators are hesitant to go all-in.soon introduce
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