ad THR spoke with Showtime's Puja Vohra, Riot Games' Ryan Crosby and Neon's Christian Parkes, three leaders entertainment, who are paving the way for thoughtful innovation in the marketing space. Created in partnership with AmazonAds
Growing up, New-York-based marketing executive Puja Vohra felt her career choices were defined more by what shethan what she did: “At the time in India — I’m getting close to 50 years old now — I knew I didn’t want to be a doctor, engineer, architect, or accountant. And that pretty much cut out 95% of what I could do at the time when I was growing up in India,” Vohra says with a laugh.
On a journey to find a career path she was passionate about, Vohra ultimately ended up at business school, where she discovered her love for psychology, behavioral analytics, and consumer research: “The mindset of a consumer and how to win them is very fascinating, so my first job out of business school was at an alcohol company in marketing. From there on, I’ve pretty much stuck to marketing ever since,” she shares.
In the time since, what Vohra has accomplished in her career has been nothing short of amazing: She’s worked as CMO for BSE Global, where she directed all digital and creative efforts for the Brooklyn Nets and the Barclays Center. She’s also worked as EVP Marketing and Digital for truTV, SVP of Marketing at Oxygen Media, held senior consumer and sales marketing roles at Bravo Media, and also held marketing roles at Seagram India and MTV India.
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